Playing with analytics

Two weeks from when we were introduced to Gomcha, and quite an experience so far. A lot of learning about analytics and marketing.

At present, we are learning to explore and figure out how we can use various metrics to better market our client.

We get information about:

-Different countries that people visit from

-Whether it is the same people that visit over and over

-What pages and information most people prefer to see

- How long they usually stay on the website

- If there are other sites that these users come from

We use above information and such many other analytics to create a much better marketing strategy. We can know whom to concentrate on, what they like to see, what we can improve and so on. The team is enjoying the "exploration" phase and our excitement is only increasing as we are learning more and learning a completely new dimension to marketing.