Well to start off with GOMCHA stands for Google Online Marketing Challenge .... an annual competiton conducted by Google that encourages students to participate in an online marketing challenge. Students create a marketing campaign using Google Adwords for a local business or an NGO and the success of this campaign determines their success in GOMCHA. The choice of the NGO or the small business is bound by ground rules established by Google.
More information about the Challenge is available at this link :
http://www.google.com/onlinechallenge/about.html
Most of us at this juncture would be quite familiar with GOMCHA as such , but a lot of thought needs to get into Google AdWords . So what is Google AdWords ?
Well its the success of the AdWords campaign that makes or breaks the deal. Well often when we search for something on Google , we see ads that are populated on the right side of the search result window, well those are the ads that are brought up by Google AdWords. For instance , let us try searching for Parrot Cages in google and results that come on the right like BirdCages4Less and Parrot Bird cages all fall into the Adword category.
http://www.youtube.com/watch?v=gDRd9JWfN1s&feature=player_embedded
Now the business we choose should benefit from the Google Adwords campaign . If visible increase in clientele for the business can be percieved by Google the campaign has been effective, Of course , here again the success of the campaign is defined by Google.
http://www.google.com/onlinechallenge/student_guides.html
More information about the Challenge is available at this link :
http://www.google.com/onlinechallenge/about.html
Most of us at this juncture would be quite familiar with GOMCHA as such , but a lot of thought needs to get into Google AdWords . So what is Google AdWords ?
Well its the success of the AdWords campaign that makes or breaks the deal. Well often when we search for something on Google , we see ads that are populated on the right side of the search result window, well those are the ads that are brought up by Google AdWords. For instance , let us try searching for Parrot Cages in google and results that come on the right like BirdCages4Less and Parrot Bird cages all fall into the Adword category.
http://www.youtube.com/watch?v=gDRd9JWfN1s&feature=player_embedded
Now the business we choose should benefit from the Google Adwords campaign . If visible increase in clientele for the business can be percieved by Google the campaign has been effective, Of course , here again the success of the campaign is defined by Google.
http://www.google.com/onlinechallenge/student_guides.html
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