At the end of second week our campaigns had been performing very well. Before entering the third week, our team came up with a strategy of concentrating more on conversions, Hence all our campaigns were tailored to attract more clicks eventually leading to conversions.
The competition was increasing with other contenders, as they had realized that we were new in the adwords marketing and they started increasing the bids to remain #1 in the ad position. We decided to set "Auto-Bid" option to all our keywords. Since the second week was regulated well we did not spend extravagantly. We had sufficient funds remaining in our account.
Overall Week-3 was a success, We managed to get 92 clicks with 72 Conversions compared to last week's 118 clicks with 106 conversions. Our client Nicole, spoke to us and told that she had more than twenty customers coming up with the coupons to redeem at the restaurant. All our efforts of optimizing the keywords, adjusting the budget/bids worked out pretty well, as our marketing campaign ended with fruitful results.
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