21 days, 99.6% of the budget spent, 299 conversions, lots of learnings about google analytics – This was how our campaign ended for us after 3 weeks of a roller coaster ride..
It all started with the client hunt. You can see us with our client here. Once we zeroed in on the client, we started working on the pre-campaign report. We did some ground work to learn about our client’s existing marketing situation. Once we got to know about the details such as the most famous dish, what customers usually look for in our restaurant, we started designing our strategy. We brainstormed on several ad-groups, and worked on broad keywords as well as long tail keywords.
Our first week was an experimental week, where we spent little, and wanted to see the trend. We concentrated on eliminating the low performance keywords. We also altered the ads that were not doing great. In the first week, one of the ads we designed to target visitors for the rodeo event in Tucson worked extremely well. The second week we started eliminating the low performance keywords and focused on increasing the CTR. The third week we increased our budget. With the increase in budget, we could improve the ad-position for a few highly sought after keywords, getting us more conversions.
The whole experience was an eye opener to us, giving us a new perspective to online marketing. We all learnt how various metrics from google analytics like the number of visitors, unique visitors, source of traffic,etc .can help us optimize our strategy and ficus our ads at relevant customers. Gomcha has helped us gain real-world marketing experience and hone our business acumen.
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