We started our campaign on a Sunday, 20th Feb. Initially we ran only one campaign. As our restaurant is closed on Sundays , we suspected any user activity on our website. But we were not disappointed at the end of first day as we got a click!! A good start indeed:)
Second day also we got one click. But our Ad impressions were not that high. So we decided to start couple of more campaigns simultaneously. This gave us the expected impressions.
Third day we increased the bid rates for our keywords and also ran our Ads throughout US as against running only in Arizona. This resulted in more impressions and we got 4 clicks.So at the end of third day we brainstormed and designed few more Ads and keywords to be started on fourth day.
Fourth day was very eventful in our Adwords journey!! Till evening we just had three clicks. But in the evening we started a new Adgroup hoping to cash on some local event. Just after two hours of launching this Adgroup we got 13 clicks !!! The day ended with 22 clicks increasing our total tally to 28 and the cumulative impressions approximately 7000.
Going forward we will try to keep a limit on the impressions but focus on increasing the clicks so that our CTR is good. Till now we have spent approximately $10 across 4 days.
More updates to follow......
Second day also we got one click. But our Ad impressions were not that high. So we decided to start couple of more campaigns simultaneously. This gave us the expected impressions.
Third day we increased the bid rates for our keywords and also ran our Ads throughout US as against running only in Arizona. This resulted in more impressions and we got 4 clicks.So at the end of third day we brainstormed and designed few more Ads and keywords to be started on fourth day.
Fourth day was very eventful in our Adwords journey!! Till evening we just had three clicks. But in the evening we started a new Adgroup hoping to cash on some local event. Just after two hours of launching this Adgroup we got 13 clicks !!! The day ended with 22 clicks increasing our total tally to 28 and the cumulative impressions approximately 7000.
Going forward we will try to keep a limit on the impressions but focus on increasing the clicks so that our CTR is good. Till now we have spent approximately $10 across 4 days.
More updates to follow......
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