By the fifth day of the campaign we had gained a fair insight of the search philosophy. We decided to run all our Campaigns in parallel at different times of the day and covering all geographies inside united states. Each of our Campaigns were designed to target specific audience. Our idea of cashing on the Local event turned out to be very successful, Since we observed a sudden increase in the number of impressions, conversions and clicks.
The sixth day saw a further increase in the number of impressions and clicks as two of our campaigns namely “Campaign KickStart” and “Exclusive” had caught up momentum. Since the impressions were quickly increasing, we foresaw a threat of CTR dropping to low percentages. We decided to overcome this overhead by pausing the campaigns during nights and switching back the geography settings to “Arizona” state alone.
The seventh day of our Campaign was well regulated as we concentrated on increasing the CTR and kept a close tab on the budget as we had ended up spending 27.9% of our $200 budget which accounted to $55. So far the journey has been overwhelming and eventful. Enjoying every day of the Campaign, Experimenting & Implementing new ideas in the versatile market...
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