In order to collect the details for our Pre-Campaign report our team met with Nicole Flowers at the restaurant premises. Our main agenda was to gather the following details which would help us analyze the website and help in online marketing.
We gathered information about the Business Model, USP, Which day most Customers visit?. We also asked about who their Customers are?, so than we can plan a strategy to target different section of the customer base.
47SCOTT does not carry out any online marketing campaign at present. It is covered by the local radio and newspaper media. They also participate in the Radio and TV shows.
Our client has a Facebook Page, which has 522 users and they use this as an effective media to attract customers by posting the hot offers and deals. They are also having plans of linking the Facebook page with Yelp in the near future.
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