Kick-starting the campaign

Now that the pre-campaign report is ready, we are all set to kickstart the campaign. Choosing the wordings for the google ad was fun. To think of a catchy line to explain the restaurant, describe the offer and also to ask the viewers to download the coupon, all in just 3 lines - about 5 words per line, was a good exercise to bring out our creative best.

We also met up with our client, Nicole and discussed about marketing with her. She has been very co- operative and equally excited about online marketing. 47scott now offers a free dessert with entrees. So now, all of you reading- this do google for 47 Scott, get the coupon from our website and grab the free dessert ;)